July Flagship Store, VIC

Melbourne, VIC

Step into the new July flagship store at Chadstone – The Fashion Capital – where our Vogue Collection tiles make a bold statement. This project embodies a retro-modern charm, seamlessly blending inspiration from 1960s travel aesthetics with contemporary luxury. The striking red tiles, reminiscent of the bold uniforms worn by flight attendants of that era, create a dynamic, continuous line that guides the eye through the space. This vivid shade is paired with rich Californian Burl wood and sleek chrome accents, evoking the refined interiors of first-class cabins while adding warmth and depth to the design.

The addition of the blue tiles introduces a cool, sophisticated counterpoint to the vibrant red, reflecting the balance between boldness and restraint in the overall aesthetic. Together, these colours anchor the space in timeless elegance while echoing the jet-set glamour of mid-century travel.

Product: Vogue

Design: In Addition Studio

Builder: Trust Projects AU

Photography: Cieran Murphy

Get to know more about this collection!

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